Gibson
Gibson Forms New Pro Audio Division
I know, another Gibson story. What can I say, they’re a company on the move. I’m just not sure it’s in the right direction. Apparently Gibson is a “lifestyle brand” now, and they want to capitalize on their brand recognition. Companies Join to Form New Entity—Gibson Pro Audio Division Gibson Guitar Acquires Market-Leading Pro Audio [...]
Gibson Using Substitutes for Seized Wood
After being raided for the second time, and having their rosewood and ebony fretboards confiscated, Gibson has started using substitutes for these woods in their guitar production. According to an AP article they are now using composite materials and torrefied maple. Torrefied wood is a process where the wood is ‘baked’ in order to make [...]