Chicago Music Exchange (and a free shirt)

Here’s a few more – “Smash” “Exit”

Recently on one of the many guitar forums I read everyday, someone posted the a links to a few of these videos by Chicago Music Exchange. They were pretty funny, and they obviously ‘get’ guitarists. And as someone who designs and edits video for a living, I liked that they were doing something creative with their ads.

So the videos did their job and I went and checked out their website. The thing that hit me immediately was the 360 panorama of their store. It looked sort of like a hotel lobby with lots of sofas scattered about the center. Except that all the walls were lined with hundreds of guitars. So it seems they are encouraging people to hang out and try out their guitars, nice approach.

I started looking through their offerings expecting the usual gear, which they do carry, but they also carry a large selection of extremely high-end, rare and much sought after vintage guitars and amps. In fact, they bill themselves as one of the worlds premiere outlets for vintage gear. Here’s a very small sampling of the available guitars at the time of this article. (click for larger view)

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